How Paws & Claws turnsa wide pet-care catalog intoa considered shopping experience
Project overview
A bilingual Shopify storefront for the UAE that combines category-led discovery, trusted pet brands, rich product details, AED pricing, and streamlined purchase actions in one premium experience.
About the client
Paws & Claws is a UAE online pet boutique offering thoughtfully selected food, treats, grooming, wellness, play, comfort, walking, and lifestyle products for cats and dogs. Its catalog brings together trusted international names including Royal Canin, Purina, Hill's, Farmina, Orijen, Acana, and Lily's Kitchen.
Process
We organized the experience around how pet owners actually shop: by animal, life stage, daily need, product type, and preferred brand. Broad categories such as Eat, Play & Comfort, Care & Grooming, Health & Supplements, and Litter Essentials keep the range understandable.
The visual system pairs expressive pet photography with restrained typography and generous space. English and Arabic navigation, AED pricing, search, account, cart, and WhatsApp support make the storefront feel local and immediately usable.
Solution
Shopping by real pet needs
The information architecture turns a broad inventory into familiar shopping paths for cats, dogs, kittens, and puppies. Filters for availability and price help customers narrow large collections without losing context.
Brands and products in focus
Brand-led navigation and spacious product grids make recognizable names easy to find. Product imagery, variants, stock status, tax-inclusive AED pricing, and clear descriptions give shoppers the detail they need before committing.
A direct route to purchase
Search, quick-shop actions, visible stock information, Add to Cart, and Buy It Now controls keep momentum high. Persistent WhatsApp access adds a human support route without interrupting the storefront journey.
Paws & Claws - premium care, made shoppable
The finished store balances boutique character with practical ecommerce. Warm lifestyle imagery creates an emotional first impression, while disciplined categories, brand discovery, clear product information, and direct purchase controls make everyday pet care easy to shop.
The Paws & Claws ecommerce experience
From discovery to purchase, without the clutter
The live Shopify store combines a lifestyle-led homepage, category and brand navigation, focused product grids, and detailed purchase pages for a coherent bilingual shopping journey.
